Beer U - The Importance of Fresh Beer
Beer is best when you drink it at its freshest. Learn more in this Beer U Minute.
BEER U
Ben Marmaduke
12/19/20251 min read
Ben created a video to briefly talk about the science of the "fresh pour." Brewing is a complex dance of chemistry. When a beer is packaged, it's essentially put into "suspended animation" at the peak of its flavor. Once that can leaves the brewery, the clock is ticking. So what can you do to ensure the beer you're drinking is at its peak freshness and flavor? Watch this quick video and learn some tips. One sure-fire tip: enjoy a pint at your local NC Brewery or Taproom where turnover is high and the beer is at its absolute freshest.
Let's Get Fresh

